Every author dreams of a book signing—the event that marks your arrival after years of writing, rejection, rewriting, landing a book deal, editing … you get the idea.
Prior to any of that happening, you envision throngs of adoring fans queuing around the book store, waiting for their chance to bask in your glow, and perhaps make unwelcome romantic overtures—which you of course decline with a polite: “Sorry, Miss Kardashian, I’m a married man and your butt is blocking the fire exit. Please move it.” This was the case—well, except for the Kardashian butt part—at the Stephen King book signing I attended last week at the Barnes & Noble in Union Square, New York City.
People lined the perimeter of a city block—not a bookstore—just to get five seconds with the man. Fans clicked photographs, thanked the author, probably said strange things to him, and then held that prized possession (a signed copy of King’s newest work, Revival) in their hands.
That’s the dream. But here’s the reality. That’s the exception, not the rule. I’m guessing King wasn’t nervous prior to his November 11 signing in New York. He knew he’d move at least 350 books just by waking up that morning. Me? I’m on pins and needles that I won’t move 25 books on November 22, my first-ever book signing for The Dark Servant (Samhain Publishing). I’ll be signing at a Barnes & Noble in Bridgewater (NJ) at 6 p.m., and you’re invited!
I’m labeling this event as a book launch party, even though it’ll be more than two weeks after the official release date. It’s the only event I wanted to do. I’m not egotistical enough to think that if I arrange multiple book signings, people will magically appear.
There’s a scene in This is Spinal Tap where the band members appear at a record store to sign copies of their newest album, Smell the Glove, and two people show up—one presents the band with an album that isn’t theirs; the other fan complains when the band autographs the all-black album cover with black Sharpies.
I don’t think that’s going to happen to me. The good thing about a launch party is that family and friends (theoretically) will be there. The daunting part is convincing complete strangers to give your book a try. And I have no idea what that feels like—it’s nerve-racking and exhilarating just thinking about it. But Saturday will be here fast, and my journey as an author will continue. More than anything—and I believe this—at this stage of my career, selling books is important, but so is meeting potential readers and making a lasting impression. I worked as a newspaper reporter once upon a time and am used to speaking with new people. Hopefully, when it’s all said and done, it’ll have been fun, and potentially the first of many. Here’s to hope.
December 5 is Krampus Nacht — Night of the Krampus, a horned, cloven-hoofed monster who in pre-Christian European cultures serves as the dark companion to Saint Nicholas, America’s Santa Claus. Saint Nicholas rewards good children and leaves bad ones to Krampus, who kidnaps and tortures kids unless they repent.
About the book
Santa's not the only one coming to town ...
It's older than Christ and has tormented European children for centuries. Now America faces its wrath. Unsuspecting kids vanish as a blizzard crushes New Jersey. All that remains are signs of destruction—and bloody hoof prints stomped in snow. Seventeen-year-old Billy Schweitzer awakes December 5 feeling depressed. Already feuding with his police chief father and golden boy older brother, Billy's devastated when his dream girl rejects him. When an unrelenting creature infiltrates his town, imperiling his family and friends, Billy must overcome his own demons to understand why his supposedly innocent high school peers have been snatched, and how to rescue them from a famous saint's ruthless companion—that cannot be stopped.
“The Dark Servant is everything a thriller should be—eerie, original and utterly engrossing!”
— Wendy Corsi Staub, New York Times bestselling author
“Beautifully crafted and expertly plotted, Matt Manochio’s The Dark Servant has taken an esoteric fairy tale from before Christ and sets it in the modern world of media-saturated teenagers—creating a clockwork mechanism of terror that blends Freddy Krueger with the Brothers Grimm! Highly recommended!”
— Jay Bonansinga, New York Times bestselling author of The Walking Dead: The Fall of the Governor
“Matt Manochio is a writer who’ll be thrilling us for many books to come.”
— Jim DeFelice, New York Times bestselling co-author of American Sniper
“Matt Manochio has taken a very rare fairytale and turned it into a real page-turner. Matt has constructed a very real and believable force in Krampus and has given it a real journalistic twist, and he has gained a fan in me!”
— David L. Golemon, New York Times bestselling author of the Event Group Series
"I scarcely know where to begin. Is this a twisted parental fantasy of reforming recalcitrant children? Is it Fast Times at Ridgemont High meets Nightmare on Elm Street? Is it a complex revision of the Medieval morality play? In The Dark Servant, Matt Manochio has taken the tantalizing roots of Middle Europe’s folklore and crafted a completely genuine modern American horror story. This is a winter’s tale, yes, but it is also a genuinely new one for our modern times. I fell for this story right away. Matt Manochio is a natural born storyteller.”
— Joe McKinney, Bram Stoker Award-winning author of The Savage Dead and Dog Days
“Just in time for the season of Good Will Toward Men, Matt Manochio’s debut delivers a fresh dose of Holiday Horror, breathing literary life into an overlooked figure of legend ready to step out of Santa’s shadow. Prepared to be thrilled in a new, old-fashioned way.”
— Hank Schwaeble, Bram Stoker Award-winning author of Damnable, Diabolical and The Angel of the Abyss
“In The Dark Servant, Manochio spins a riveting tale of a community under siege by a grotesque, chain-clanking monster with cloven-hooves, a dry sense of wit, and a sadistic predilection for torture. As Christmas nears and a snowstorm paralyzes the town, the terrifying Krampus doesn’t just leave switches for the local bullies, bitches, and badasses, he beats the living (editor’s note: rhymes with skit) out of them! Manochio balances a very dark theme with crackling dialogue, fast-paced action, and an engaging, small-town setting.”
— Lucy Taylor, Bram Stoker Award-winning author of The Safety of Unknown Cities
“A fast-paced thrill-ride into an obscure but frightful Christmas legend. Could there be a dark side to Santa? And if so, what would he do to those kids who were naughty? Matt Manochio provides the nail-biting answer with The Dark Servant.”
— John Everson, Bram Stoker Award-winning author of Violet Eyes
“A high-octane blast of horror. A surefire hit for fans of monsters and gore.”
— Mario Acevedo, author of Werewolf Smackdown
“Have yourself a scary, nightmare-y little Christmas with The Dark Servant. Matt Manochio’s holiday horror brings old world charm to rural New Jersey, Krampus-style.”
— Jon McGoran, author of Drift
It's older than Christ and has tormented European children for centuries. Now America faces its wrath. Unsuspecting kids vanish as a blizzard crushes New Jersey. All that remains are signs of destruction—and bloody hoof prints stomped in snow. Seventeen-year-old Billy Schweitzer awakes December 5 feeling depressed. Already feuding with his police chief father and golden boy older brother, Billy's devastated when his dream girl rejects him. When an unrelenting creature infiltrates his town, imperiling his family and friends, Billy must overcome his own demons to understand why his supposedly innocent high school peers have been snatched, and how to rescue them from a famous saint's ruthless companion—that cannot be stopped.
“The Dark Servant is everything a thriller should be—eerie, original and utterly engrossing!”
— Wendy Corsi Staub, New York Times bestselling author
“Beautifully crafted and expertly plotted, Matt Manochio’s The Dark Servant has taken an esoteric fairy tale from before Christ and sets it in the modern world of media-saturated teenagers—creating a clockwork mechanism of terror that blends Freddy Krueger with the Brothers Grimm! Highly recommended!”
— Jay Bonansinga, New York Times bestselling author of The Walking Dead: The Fall of the Governor
“Matt Manochio is a writer who’ll be thrilling us for many books to come.”
— Jim DeFelice, New York Times bestselling co-author of American Sniper
“Matt Manochio has taken a very rare fairytale and turned it into a real page-turner. Matt has constructed a very real and believable force in Krampus and has given it a real journalistic twist, and he has gained a fan in me!”
— David L. Golemon, New York Times bestselling author of the Event Group Series
"I scarcely know where to begin. Is this a twisted parental fantasy of reforming recalcitrant children? Is it Fast Times at Ridgemont High meets Nightmare on Elm Street? Is it a complex revision of the Medieval morality play? In The Dark Servant, Matt Manochio has taken the tantalizing roots of Middle Europe’s folklore and crafted a completely genuine modern American horror story. This is a winter’s tale, yes, but it is also a genuinely new one for our modern times. I fell for this story right away. Matt Manochio is a natural born storyteller.”
— Joe McKinney, Bram Stoker Award-winning author of The Savage Dead and Dog Days
“Just in time for the season of Good Will Toward Men, Matt Manochio’s debut delivers a fresh dose of Holiday Horror, breathing literary life into an overlooked figure of legend ready to step out of Santa’s shadow. Prepared to be thrilled in a new, old-fashioned way.”
— Hank Schwaeble, Bram Stoker Award-winning author of Damnable, Diabolical and The Angel of the Abyss
“In The Dark Servant, Manochio spins a riveting tale of a community under siege by a grotesque, chain-clanking monster with cloven-hooves, a dry sense of wit, and a sadistic predilection for torture. As Christmas nears and a snowstorm paralyzes the town, the terrifying Krampus doesn’t just leave switches for the local bullies, bitches, and badasses, he beats the living (editor’s note: rhymes with skit) out of them! Manochio balances a very dark theme with crackling dialogue, fast-paced action, and an engaging, small-town setting.”
— Lucy Taylor, Bram Stoker Award-winning author of The Safety of Unknown Cities
“A fast-paced thrill-ride into an obscure but frightful Christmas legend. Could there be a dark side to Santa? And if so, what would he do to those kids who were naughty? Matt Manochio provides the nail-biting answer with The Dark Servant.”
— John Everson, Bram Stoker Award-winning author of Violet Eyes
“A high-octane blast of horror. A surefire hit for fans of monsters and gore.”
— Mario Acevedo, author of Werewolf Smackdown
“Have yourself a scary, nightmare-y little Christmas with The Dark Servant. Matt Manochio’s holiday horror brings old world charm to rural New Jersey, Krampus-style.”
— Jon McGoran, author of Drift
Photo Credit: Eric
Schnare
About the author
Matt Manochio is the author of The Dark Servant (Samhain Publishing, November 4, 2014). He is a supporting member of the Horror Writers Association, and he hates writing about himself in the third person but he’ll do it anyway.
He spent 12 years as an award-winning newspaper reporter at the Morris County, N.J., Daily Record, and worked for one year as an award-winning page designer at the Anderson, S.C., Independent-Mail. He currently works as a full-time editor and a freelance writer.
The highlights of his journalism career involved chronicling AC/DC for USA Today: in 2008, when the band kicked off its Black Ice world tour, and in 2011 when lead singer Brian Johnson swung by New Jersey to promote his autobiography. For you hardcore AC/DC fans, check out the video on my YouTube channel.
To get a better idea about my path toward publication, please read my Writer's Digest guest post: How I Sold My Supernatural Thriller.
Matt’s a dedicated fan of bullmastiffs, too. (He currently doesn't own one because his house is too small. Bullmastiff owners understand this all too well.)
Matt doesn’t have a favorite author, per se, but owns almost every Dave Barry book ever published, and he loves blending humor into his thrillers when warranted. Some of his favorite books include Salem’s Lot, Jurassic Park, The Hobbit, Animal Farm, and To Kill a Mockingbird.
When it comes to writing, the only advice he can give is to keep doing it, learn from mistakes, and regardless of the genre, read Chris Roerden’s Don’t Sabotage Your Submission (2008, Bella Rosa Books).
Matt grew up in New Jersey, where he lives with his wife and son. He graduated from the University of Delaware in 1997 with a bachelor's degree in history/journalism.
See more about Matt and his book on his website: http://www.mattmanochio.com and follow him on Facebook, Twitter (@MattManochio), Pinterest.
TWO Giveaways!
For everyone! CREATE a PINTEREST board by choosing one of the following themes: Krampus, Old World Legends, Vintage Holiday, Old World Christmas, Christmas Around the World, Traditions and Legends, Myths, Monsters, and Horror, or something very similar. Matt grew up in New Jersey, where he lives with his wife and son. He graduated from the University of Delaware in 1997 with a bachelor's degree in history/journalism.
See more about Matt and his book on his website: http://www.mattmanochio.com and follow him on Facebook, Twitter (@MattManochio), Pinterest.
TWO Giveaways!
Second rule: You must pin Matt's book cover and Amazon purchase link or Samhain Horror Purchase link. Third Rule: Follow Matt Manochio and Erin Al-Mehairi.
Third Recommendation: Extra points for pinning extra things about Matt, such as tour page, articles, etc.
Your board will be judged on the above PLUS your creativity and effort in the project! Send Erin at hookofabook@hotmail.com your Pinterest page to enter by Dec. 8. Of course you can continue to use it through the Holiday if you wish!
Prize: A "Santa Checked His List and I'm on the Naughty Side" package. This will include your choice of Krampus themed apparel (t-shirt or sweatshirt, men or women, visuals to come) and a signed paperback of the book.
There might be shipping limitations. Check back to tour page before entering if you live outside the U.S. for updated information.
Example:
http://www.pinterest.com/erinalmehairi/its-old-world-christmas/
And a board about Matt:
http://www.pinterest.com/erinalmehairi/the-dark-servant-matt-manochio/
Giveaway for Reviewers!
Anyone on the tour, or outside the tour, who reviews The Dark Servant on Amazon and GoodReads and sends their review link into Erin (Publicist for Matt Manochio) at hookofabook@hotmail.com, now through Dec. 31, 2014, will be entered to win a $25 Amazon gift card.